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Decription:
According
to a report recently released
by the UK Lords select
committeeon science and
technology,scientists
need to open a dialogue
with the public that is
"direct,open and
timely". Lord Jenkin,the
committee's chairman,
said it was a paradox
that the present crisis
of trust should come at
a time when the public
was finding science,engineering
and technology more interesting
and exciting than ever.
"But
the evidence of mistrust
is undeniable,and must
be of deep concern."
Risk
communication is a critical
component of risk management,aimed
at improving the credibility
and acceptability of decisions.It
is a means of transferring
information between all
stakeholders and provides
an arena for discussing
different viewpoints.Effective
risk communication should
be a genuine effort to
involve all parties in
the resolution of an issue.
While
risk communication is
sometimes thought of solely
from the perspective of
an organisation communicating
with its external stakeholders,external
risk communication is
part of good practice
and helps an organisation
to fulfil its legislative
responsibilities,provide
due diligence and obtain
necessary permits. It
will improve community
understanding and awareness
of an organisation’s
environmental activities
This
book addresses the theoretical
foundations of risk communication,and
includes a number of New
Zealand and international
examples of its application.
It will provide you with
an understanding how risk
communication can practically
be applied to improve
your chances of meeting
your organisation’s
risk management objectives.
“An
understanding of risk
communication is vitally
important for the risk
management professional.
The subject is sophisticated
and has many facets. It
is not something learned
in a day. I am therefore
delighted that CAE has
published this book and
hope that many will read
it and learn its lessons.
The book promises to be
a major contribution to
risk management sophistication
in New Zealand and beyond.”
David
Elms, Preface to “Sharing
the Future”
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